Privacy Policy
Effective date: 12 November 2026
This Privacy Policy explains how JAPAN FORM ("we", "us") collects, uses, stores and shares personal data when you visit our website, contact us, request a quote, place an order or sign up for our newsletter. It applies to private customers and to business contacts.
1. Controller
The controller of your personal data is Hironori Tsukue, trading as JAPAN FORM, a sole trader registered in Sweden.
Organisation number: 700416-8477
Address: Cedergrensvägen 56, 126 36 Hägersten, Sweden
Email: info@japan-form.com
Telephone: +46 (0)73 960 16 15
We have not appointed a Data Protection Officer. For any privacy question or request, please email us.
2. Personal data we collect
- Contact details: name, company name and job title (for business contacts), email address, telephone number and address.
- Quote and order details: the products and options you choose, quotes, orders, invoices, delivery details and our correspondence with you.
- Payment details: payment status, transaction references and, for bank transfers, payer name and account details. Card payments are processed by Stripe. We never receive or store your full card number.
- Website data: IP address, browser and device information, the pages you visit, and cookie data where you have agreed to it.
- Marketing preferences: your newsletter consent and preferences.
3. Why we use your data, and our legal basis
To answer enquiries, prepare quotes, fulfil orders, deliver and give after-sales support – because it is needed for a contract with you, or for steps you have asked us to take before one (GDPR Art. 6(1)(b)).
To keep accounting and tax records – because the law requires it (Art. 6(1)(c)).
To run and secure our website, prevent fraud, manage business relationships and improve our service – based on our legitimate interests (Art. 6(1)(f)).
To show prices that apply in your region – based on our legitimate interests (Art. 6(1)(f)). We use your IP address to identify the country you are visiting from. This happens on each visit. We do not store the result or set a cookie for it.
To send our newsletter and to use non-essential cookies – based on your consent (Art. 6(1)(a)). You can withdraw consent at any time. This does not affect what we did before you withdrew it.
4. Who we share your data with
We share personal data only where needed, with service providers who process it on our behalf:
- website hosting and platform providers
- payment providers (card payments are handled by Stripe)
- email and communication tools
- bookkeeping and accounting providers
- shipping, courier and customs providers
- newsletter tools, if you have signed up
Stripe also processes some data as an independent controller, for example to prevent fraud and meet its legal obligations. This is described in Stripe's own privacy policy.
For made-to-order lamps, we share the product specifications of your order with the artist in Japan. We do not share your name or contact details with the artist unless this is needed, for example for a special request.
We never sell your personal data.
5. Transfers outside the EU/EEA
Some of our service providers may process personal data outside the EU/EEA. Where this is the case, we make sure appropriate safeguards are in place, such as the EU–US Data Privacy Framework or the European Commission's Standard Contractual Clauses.
Transfers to Japan rely on the European Commission's adequacy decision for Japan.
6. How long we keep your data
- Accounting records (orders, invoices, payments): seven years after the end of the calendar year in which the financial year ended, as required by Swedish accounting law.
- Enquiries and quotes that do not lead to an order: up to two years after our last contact.
- Newsletter data: until you unsubscribe.
- Website and cookie data: only as long as needed, as described in our cookie settings.
7. Cookies
We use necessary cookies to make the website work, for example to remember your cookie choice. With your consent, we also use cookies to understand how the website is used. You can change your choice at any time under "Cookie settings" at the bottom of every page.
8. Security
We protect personal data with appropriate technical and organisational measures, such as access control and secure connections. No method of transmission or storage is completely secure, but we work to keep your data safe.
9. Automated decisions
We do not make decisions based solely on automated processing, including profiling, that have legal or similarly significant effects for you.
10. Children
Our website and services are not directed to children, and we do not knowingly collect data from children.
11. Your rights
You have the right to request access to your data, and to ask us to correct, delete or restrict it. You may also object to processing based on our legitimate interests, ask to receive your data in a portable format, and withdraw your consent. To use any of these rights, email info@japan-form.com. We may ask you to confirm your identity first.
12. Complaints
If you think we handle your data incorrectly, please contact us first. You also have the right to complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se, or to the data protection authority in your country.
13. Changes
We may update this policy. The latest version is always published on this page, with its effective date.